“Bhor hui jeevan mein. Shuru nai udaan. Mili hume pehchaan. Khule naye ab dwaar. Humara Aadhaar.”
A lone, distinct ektara tune leads into the official theme song for Aadhaar and as the tempo picks up, a medley of musical instruments from all parts of India — ravan hatha, madal, mridangam — lend a diversity that merges poetry with procedure, a melody that officials hope will grow on people, inducing them to register for their 12-digit unique identification (ID) number.
This is the clarion call to enrol for Aadhaar, a project of the Unique Identification Authority of India (UIDAI) chaired by Nandan Nilekani. Called Yeh Hai Meri Pehchaan, the official theme song for Aadhaar is due for formal launch this month-end by Prime Minister Manmohan Singh.