Formation of Digital Advertising Alliance to Provide Key Boost to Overall Strategy
Trade associations, government agencies and education service providers are coming together in a concerted effort to build a vibrant digital advertising sector that will serve Singapore and beyond.
At an industry event today marking the formation of the Digital Advertising Alliance among five trade associations, guest-of-honour Acting Minister for Information, Communications and the Arts, Mr Lui Tuck Yew, announced that the Media Development Authority (MDA) and the multiagency outfit Interactive Digital Media Program Office (IDMPO), will invest S$30 million over the next three years in support of the Alliance's goal to grow digital advertising's share towards total advertising spending in Singapore from the current 5.3% to 20% by 2020.