People are drawn to cities because of the wide array of opportunities they offer, from employment to education to culture. The vast majority of Americans, approximately 84%, already live in urban areas and, before COVID-19, that percentage was expected to stretch to 89% by 2050.
But with the pressure points of current urban design painfully exposed during the pandemic and recent protests for racial justice, cities will need to transform into more livable, sustainable and affordable environments. If leaders want to build more equitable and just cities, an Urbanova/Gallup study reaffirms they will have to do one thing first: listen.