Hundreds of Israeli real estate startups have raised $3.5 billion. Sensors embedded in concrete, walls that monitor temperature, windows showing ads, hands-free cranes? All in a day's work.
Let's take a little trip into the future. The PropTech trend is gaining strength globally and in Israel. PropTech is an umbrella term for innovative technologies in the real estate field: planning and building, construction materials, project management tools, property maintenance, marketing and sales, and more. It includes any technology that serves real estate companies, their suppliers, or the end clients.