Change is the only constant and one has to keep evolving through new trends in order to compete with the changing dynamics of the world. There is no denying the fact that any country’s economic growth is now directly linked to one factor i.e., adoption of information and communications technology. The adoption of digitalisation is the new reality where majority of population has access to mobile phones and internet than to basic necessities of life. Digitalisation is not a choice, it is the need of the hour, therefore, the governments are now determining their policies and strategies for digitalising every sector, to promote and strengthen their socio-economic fabric.
Keeping in view the current scenario, the COVID-19 has had a major impact on almost all socio-economic sectors, the digital world has never been more important than it is today, Digitalisation is the new normal where consumers are buying everything online whether it is to buy groceries and essentials or to socialise and virtually reach with friends and family. During this critical time, many of these adoptions will persist long even after the situation has stabilised.