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Saturday, 29.06.2024
eGovernment Forschung seit 2001 | eGovernment Research since 2001

Our lives have become, in many ways, a ‘mobile experience’. We’ve become inseparable from, dependent on and emotionally attached to our devices to the extent that we feel lost without them. Whether for social media, banking, business tasks, buying and selling products, or for identification purposes, mobile devices are an essential part of everyday life. This mobile experience is now part of everyday life for more people than ever before, smartphone penetration has become more prevalent and the management of the identity we use online is now of critical importance – the requirement for using Digital Identities is mounting as the use of them permeates our daily activities: using them both for our personal and professional lives.

This was clearly demonstrated in a recent research study to forecast and understand customer wants and needs in the year 2025. In December 2016, an independent consumer survey of 1,969 smartphone users globally was carried out by Smart Survey on behalf of Gemalto. This was done to provide insights into what the customer of tomorrow wants and expects, the study surveyed people from three different age groups including the 15-30, 31-49 and the 50+ groups.

Read more: mGovernment: Reaching the mobile tipping point

In many industries the mobile channel is the preferred channel for service delivery - providing ease-of-access, customer satisfaction and cost-effectiveness. But government service delivery is still much more oriented to the desktop web, along with traditional service channels. How can government departments mobilise their citizen service experience?

A new introduction to mobile customer experience - Top Five Ways to Enhance CX Through Your Mobile Channel - provides a reference point for government executives looking to shift their emphasis from conventional e-government, to mobile government.

Read more: Five simple ways to improve your mobile government experience

Implementation Driven by Advanced Technologies and Potential for Citizen Participation

Mobile Government (mGovernment) is a major tool that would support the establishment of Smart Government - participation-driven and making every citizen accountable for various government policies and procedures. With mobile penetration crossing hundred percent in many European countries, the best way to initiate participation-driven government is the use of mobile technologies. Various mobile technologies such as cellular technologies, location-based technologies, Wi-Fi and Bluetooth offer an unmatched platform, for enabling participation-based government.

Read more: mGovernment is the Key Enabler of Smart Government: Frost & Sullivan

With smartphones and tablet PCs progressively overshadowing computers as a means for accessing the Internet, federal agencies understand the need to go mobile. In their well-intentioned attempts to be where constituents come looking for them, however, agency IT leaders can be tempted to just get something out there rather than develop a mobile strategy based on constituent needs and how people are using mobile devices to access information.

Mobile technology does not lend itself to a "big bang" implementation process, but agencies can leap toward mobile friendliness by making sure their existing websites use responsive design, which adjusts how the site appears depending on the device used to access it. In addition to mobile phones and tablets, that includes planning for a site's potential use with evolving technology, such as large-screen TVs and wearable electronics, which people increasingly will use as active displays for Internet information.

Read more: 5 steps for developing a winning mobile strategy

It is unlikely that the kerfuffle over the BlackBerry over the past fortnight will do anything but increase the popularity of the devices that brought email to the palms of our hands.

Grievances aired by an army of governments, mostly in the Middle East but also India, China and Indonesia, that they cannot access encrypted content on BlackBerry’s Messenger, email and web browsing services will only provide assurance to the enterprises that use them. Not least some government departments, who were at first skeptical that the devices were not secure enough for them to use.

Read more: BlackBerry & the future of mobile government

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