It is hoped that the scheme will begin to reverse trends in voter apathy and target the 18-30 year old audience least likely to vote. Angus Drever, CEO of MMTV, told the BBC: "Reversing the gradual decline in voter turn-out at general and local elections is vital for the health of the UK democratic process.
Swindon Borough Council has already used voting via telephone and the internet in elections that ran last year, which resulted in a 3.6 per cent higher turn out. According to the BBC, eligible voters will be given a PIN number and the chance to take part in an e-voting pilot scheme via interactive digital television, the internet, telephone and special kiosks.
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Quelle: europemedia