In a world where data powers decisions and innovation drives engagement, Zurich stands out not just as a financial hub, but as a European epicentre for technology and smart event design. Few realise that the Greater Zurich Area boasts a higher density of BigTech companies than Silicon Valley. But this isn’t just a fun fact – it’s a strategic advantage for anyone organising events that aim to be ahead of the curve.
Where BigTech meets big ideas
Zurich is home to tech giants like Google, Apple, IBM, Microsoft and Nvidia, all of which operate major R&D centres in the region. Combined with world-class institutions like ETH Zurich – one of the world’s leading universities in AI and computer science – this creates a rich ecosystem where science, business and creativity converge. This density of talent and innovation makes Zurich a uniquely fertile ground for business events.
And Zurich’s commitment to innovation extends beyond individual companies.
According to the IMD Smart City Index 2025, Zurich ranks first among the world’s smartest cities, recognized for its outstanding digital infrastructure, strong sustainability initiatives and citizen-centred services. For event organizers, this means access to a highly connected environment where digital tools, efficient mobility and smart urban services directly enhance the event experience – from logistics and attendee communication to on-site engagement.
Smarter planning with AI: New standards for event success
And in a place where technology thrives, artificial intelligence is a natural companion. From initial ideation to post-event evaluation, AI is transforming the way events are designed, managed and experienced – streamlining workflows, enabling deeper personalisation and allowing teams to focus on what matters most: strategy and creativity.
Drawing on insights from Zurich’s AI in Action report, the following examples highlight how these tools are already making a tangible impact in real-world event planning.
- Process automation
AI simplifies many of the logistical tasks that once consumed entire teams. From venue booking and email follow-ups to guest list management and real-time feedback collection, smart systems now handle it all – with speed, accuracy and around-the-clock availability. Linked systems can even go a step further: imagine incoming emails being automatically categorised, addressed and followed up on by AI, complete with friendly, branded messaging.
- Content creation and customisation
An incredible amount of content is generated during an event. From speaker bios to social media posts, AI tools can quickly produce clear, on-brand material—whether it’s session summaries, press releases, hashtags, translations, or multimedia assets. AI helps organise this content and prepare it for a wide range of uses. The result? Less time spent writing, more time adding real value.
- Personalised experiences
AI allows for deeply customised communication with attendees – before, during and after the event. Based on past behaviours, AI can suggest sessions, recommend networking matches, or tailor dietary options. This not only enhances satisfaction but also helps reduce waste and increase engagement.
- Entertainment with a twist
Beyond logistics and content, AI can also enhance the attendee experience in unexpected ways:
- AI-powered improv shows, where performers interact with algorithms generating story prompts
- Tasting stations where AI suggests personalised cocktails
- AI art photobooths that drop attendees into surreal, digitally created scenes
These elements aren’t gimmicks – they’re conversation starters that ensure your event stands out and lingers in memory.
Zurich: Where smart planning meets seamless execution
With its compact layout, high-quality infrastructure and sustainable mindset, Zurich is already a favourite among international event planners. Add to that its thriving tech scene and early adoption of AI tools and the city becomes a blueprint for the future of business events.
The Zurich Convention Bureau supports event professionals every step of the way – from the initial planning phase to the successful execution of congresses, meetings and events. Leveraging strong local networks and partnerships, it offers forward-thinking insights, valuable contacts and the right resources to bring tech-driven events to life.
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Autor(en)/Author(s): Theo Reilly
Dieser Artikel ist neu veröffentlicht von / This article is republished from: CMW, 12.09.2025
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