"Accession to the European Union will motivate government-backed initiatives to develop information infrastructure and expand functionality through various eGovernment schemes in healthcare," says Frost & Sullivan (www.healthcare.frost.com) Research Associate Deepa Vaideswaran. "At the same time, structural funds to member states for the improvement of public infrastructure- including the provision of healthcare-will facilitate the implementation of requisite healthcare IT solutions."
The embryonic east European market is projected to grow at a steeper rate than its more mature western counterpart. However, political instability is likely to negatively impact healthcare provision.
At the same time, with most funding for healthcare IT contracts being tilted in favour of the public sector, opportunities for private sector participants have been limited. The resultant lack of competition has done little to encourage the public sector to ensure greater cost effectiveness and has, in turn, dampened public sector investments into more advanced IT solutions.
Many vendors prefer dealing with private clients since they control their own finances, are not influenced by the cyclical nature of government healthcare policy and moreover, give due importance to acquiring technically superior products (even if they are high cost). However, vendors have found it hard to establish a consistent and sustainable client base in the private sector. This is because notwithstanding legislation supporting a burgeoning private sector in eastern Europe, many governments have continued to resist relinquishing control to private practices and healthcare funds.
"The predominance of individual solutions catering to niche healthcare segments and the lack of standardised regulations across geographic regions is impeding global participants from penetrating these emerging markets," says Ms. Vaideswaran. "With increasing concerns about cost, quality, interoperability and patient safety, vendors keen on venturing into the emerging eastern European healthcare IT market must focus on developing economical solutions that can be easily customised and integrated."
Building a broad distributor network to facilitate tracking of opportunities-including tenders outside the public sector and approaches from private practices- will also be key to success. An effective method of establishing such a network would be to increase the attractiveness of partnerships.
Emerging Geographic Markets for the European Healthcare IT Industry, a part of the Healthcare Subscription Service, provides an overview and outlook for the market. This study has been segmented into analysis of the emerging geographic markets in the eastern European healthcare IT industry, namely the Czech Republic, Poland, Hungary and Bulgaria. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the Emerging Geographic Markets for the European Healthcare IT Industry (B685- 48) then send an e-mail to Radhika Menon Theodore - Corporate Communications at This email address is being protected from spambots. You need JavaScript enabled to view it. with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.
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Quelle: PR Newswire, 18.04.2006
