Studies show that only 9 % of EU consumers buy goods online from other countries, with both eRetailers and consumers expressing their concerns about the shortcomings of current delivery systems used for goods ordered online. 57 % of eRetailers consider cross-border delivery to be an obstacle to trading, while 47 % of consumers worry about delivery in cross-border transactions. An efficient delivery (and return) system is key to facilitating further growth in eCommerce and therefore consumer choice and convenience.
This Green Paper consultation will help identify the right measures to improve parcel delivery in the single market," said Michel Barnier, European Commissioner for Internal Market and Services. "A flexible and well-performing EU-wide delivery system focusing on the expectations of consumers and specific needs of eCommerce will contribute directly to the enormous potential of eCommerce for boosting growth and creating jobs."
The following three priority areas have been identified to address the problems and challenges faced by consumers and eRetailers in the EU:
- Improve convenience of delivery services for consumers and SMEs across the EU;
- Ensure more cost-effective delivery solutions and better prices for consumers and SMEs;
- Promote improved interoperability of delivery services between operators (better partnerships and cooperation), and between operators and eRetailers, notably SMEs.
With this Green Paper, the Commission will collect information on the current state of the delivery market for products bought online, and identify any potential hurdles for the creation of an EU-wide integrated parcel delivery market. It will seek stakeholders' views on how to best serve the interests of customers, businesses and end-consumers.
Based on the information that will be provided, the Commission will identify solutions to help develop a seamless parcel delivery process in the EU in order to support the growth of eCommerce, and ensure that the benefits of eCommerce are accessible to all citizens and SMEs across all regions in Europe via a sustainable and well-functioning delivery system.
Background Information
This consultation forms part of the Commission's ongoing work on eCommerce development. eCommerce is widely acknowledged as a key contributor to economic growth and increasing employment levels across the European Union. The Commission's Communication on eCommerce and online services of January 2012 identifies delivery as one of the top five priorities to boost eCommerce by 2015 and its importance has been reiterated by the European Council and Parliament. Delivery is critical as it has a substantial impact on facilitating eCommerce and is a key element for building trust between sellers and buyers.
Further information:
- Official Press Release - RAPID Press Releases - EUROPA
- Public consultation on an integrated delivery market to boost eCommerce in the EU
- Communication on eCommerce and other online services (2012)
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Quelle/Source: epractice, 07.12.2ß12
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