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Powered by du, Dubai Pulse platform is a key facilitator in Dubai's shift towards smart technologies

du, from Emirates Integrated Telecommunications Company (EITC), won the Smart Cities Award at the Telecoms World Middle East 2018 for its role in developing Dubai Pulse-a platform owned by Smart Dubai office. As a strategic partner of Smart Dubai, du established Dubai Pulse platform in 2017- the digital backbone of the city that offers the means of sharing data in order to be utilized by decision makers encouraging innovation. Jihad Tayara, Vice President ICT Commercial - Business Development in du, received the award on behalf of the company.

Jihad Tayara, Vice President, ICT Business Development, du, said: “We are delighted to receive this recognition. We are receiving highly encouraging feedback and demand for the services we’re offering through Dubai Pulse from a variety of entities in the UAE. We believe this data, when harnessed intelligently, can radically transform lives by offering more precise and relevant services to UAE residents. Through Dubai Pulse, du has pioneered a flexible partnership-based business model that is unlike any platform-based city model operating around the globe. This project is multi-layered and requires complex business and technical skills. I am glad to say that our team have amply demonstrated this from time to time, successfully pulling off this project and bringing a thorough know-how of Dubai’s landmark approach to smart cities. This is exemplified by our ongoing smart city initiatives, continuing investment in smart infrastructure and long-standing support of entrepreneurship and fostering innovation.”

In line with the vision of Smart Dubai 2021, Dubai Pulse leverages the latest technological innovation to facilitate the exchange and delivery of city data and services, to make Dubai a more seamless, safe, efficient and impactful city experience for all residents and visitors.

About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal. du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016. Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association. du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

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Quelle/Source: MENAFN, 22.09.2018

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