The Roads and Transport Authority (RTA) yesterday kicked off the events of the Customers Week; which is held for the second time running with the aim of raising customers’ awareness about the extensive range of services provided by the RTA along with the proper means of accessing them.
Ahmed Baharozyan, CEO of RTA Licensing Agency and Head of the Executive Committee for Improving RTA’s Customer Services, said: “The RTA is keen on improving and upgrading its customer services and delivering a host of new initiatives capable of boosting the community service offering, and achieving higher rates of customers satisfaction. This is particularly relevant as the RTA provides more than 206 ordinary and e-services; which warrant greater & relentless team efforts to deliver such services to ultimate users.
“Customers Week; which celebrates its second running in a row, is of the prime events held across the Emirate of Dubai as it showcases a whole host of RTA services, particularly e-services, to a wide spectrum of the community besides addressing their diverse needs and requirements. The event also serves the main RTA’s Strategic Goal: Customers First through launching top class initiatives and services to customers in a way that saves much of their time and effort in processing their transactions using various channels of communicating with the RTA, be it the Customers Service Centers, website or others,” continued Bahrozyan.
The Director of Customers Service, RTA Corporate Administrative Support Services Sector, Ahmed Mahboob, said: “The Customers Week will witness a plethora of distinctive events highlighted by the opening of an exhibition in Dubai Mall comprising various events including a thorough explanation to the public about the new services of the RTA, particularly the e-services such as the Self-Service Kiosks enabling customers to process transactions on their own without needing any staff assistance. They will also be apprised of the Salik Deposit System along with a brief account of various RTA projects such as the Dubai Tram, marine transit services, the process of booking number plates along with Open and Online Number Plate Auctions held by the RTA.
“Events of the exhibition, which will continue for 5 days, will also include communication sessions between RTA’s CEOs and the public with a view to providing a full explanation of RTA’s e-services and how to improve them along with numerous comprehensive awareness campaigns about the traffic safety together with the portfolio of RTA services on offer,” he added.
“The exhbition will also include different events to be held inside RTA’s Head Office highlighted by Customers Council session held in the presence of H.E. Mattar Al Tayer, Chairman of the Board and Executive Director of the RTA, to engage with the public in discussions about the key RTA services. A brain-storming session will also be held to discuss several topics with the most actively communicating RTA external customers who will be invited to attend a lecture about customers’ service. On the closing day of the event, RTA Chairman of the Board and Executive Director will honour a bunch of customers who contributed constructive suggestions as well as some strategic partners and others.
“Customers Week will also play a prominent role in communicating the efforts of champions of distinctive initiatives within the RTA to other segments of the community in a way capable of raising their profile and assisting the realization of the intended objectives in an overt manner; which stresses the need to adopt them in order to streamline customer transactions in a hassle-free environment,” said Mahboob in a final remark.
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Quelle/Source: Middle East Events, 19.01.2014

