The event, which runs from September 12 to 24, will see the participation of 14 specialised international speakers and over 20 social media experts from the region, along with the expected attendance of more than 150 participants.
The forum is aimed at helping strengthen social media culture; encourage the usage of social media marketing tools and channels on regular basis by passing through various steps and levels; as well as educate the public on how to take advantage of such knowledge.
“We strongly believe in the eGA and the importance of social communication tools which are considered as one of the key means of new media, that hold a predominant position in the communication world with different entities at different levels, compared to various forms of conventional media," remarked Feras Ahmed, the director of service delivery and channel enhancement department at the eGA.
Our strategic partnership for the forum is to highlight the importance of enhancing corporation with civil society organizations for the collective promotion of initiatives, he added.
The forum will host international experts from large companies in the field of social media such as Facebook, BlackBerry maker Research in Motion (RIM); National Institute of Social Media, Zain Bahrain, Mindshare, TOP, Netizency and ShowGizmo.
These experts will discuss the aspects of how to build a strong and effective media presence in social networking that will serve as a powerful branding tool in order to encourage and promote businesses and organizations.
Ali Sabkar, SMC Bahrain president and chairman of the organizing committee, said the forum is one of the largest events related to Middle East’s forums of social media in 2012.
"Leading international experts and professionals will participate to make presentations with an aim of benefiting from social media in order to become an integral part of business in interacting with customers, promoting brands and generating sales in the Middle East," he added.
---
Quelle/Source: TradeArabia News, 02.09.2012
Bitte besuchen Sie/Please visit:
