This will be evident during the relaunch of the Karnataka State Beverages Corporation Limited (KSBCL). The state is expecting to mop up an annual revenue of Rs 125 crore by abolishing transactions of wholesalers.
The move will affect 188 wholesale unit dealers across the state, who are not happy about the plan. Karnataka Wholesale Wine Merchants Association, vice-president Dayanand said: "The new system will demand only cash transaction with the KSBCL, thereby putting retailers into hardship."
Neighbouring states Tamil Nadu, Andhra Pradesh and Kerala have abolished liquor transactions through wholesalers. How online concept works: In Karnataka, there are 700-800 liquor brands, available in three sizes — 750, 375, and 180 ml.
Beer has only two sizes — 650 & 330 ml. "The brands and their sizes will be displayed on the KSBCL website. Retailers (bars and winestores) can pick their choice of brands online.
They will have to indicate their choice and the quantum of stock required," sources said. To enable hassle free supply of liquor to 7,500 retailers in Karnataka, KSBCL will increase the number of deports from the existing 29 to 50 at a cost of Rs 2 crore.
Autor: Anil Kumar M
Quelle: The Times of India, 17.04.2006
