Time ideal for governments to tap Web 2.0
Governments throughout the Middle East and Africa realise that simply ignoring online social media is no longer a valid option and they are adopting a more progressive approach to building their online social media presence and adopting the necessary competencies to proactively engage with their citizens, industry experts said.
"From improving the access to information and services to engaging in dialogue with citizens, online social media hold great promise in their ability to increase the transparency of government institutions' interaction with the public," Mukesh Chulani, senior research analyst for the Middle East, Africa, and Turkey at IDC Government Insights, said.