Rural India is facing a paradigm shift with a change in hiring landscape and rural market registering unprecedented growth. Today various job portals are opening up in rural India focusing the unemployed lot, reports Shreya Biswas of Economic Times.
Chaakri.in, an initiative of Srei Sahaj e-village (a subsidiary of the Kolkata-based `1000-crore Srei Infrastructure Finance) helped a computer illiterate youth in Sankupur Village, Ajay Sardar who once ran a stitching shop to back his family, to fetch a job in Eureka Forbes as sales executive. Srei Sahaj, which launched Chaakri to provide jobs to talented youngsters in villages, plans to set up 28,000 common service centres or e-governance kiosks under the national e-governance plan. Following suit, many other job portals are opening up for rural markets which will also enable recruiters to avoid travelling to various parts of the country and the contingent costs that accompany.