Governments and vendors can learn a lot from each other. The procurement process ought to start long before the RFPs are issued.
Do you remember your first middle-school dance? The boys on one side of the gym, the girls on the other, both too afraid to approach each other. Many of those fears evaporated as we came to know more about each other.
Too often, the government procurement process is like that dance. Government officials are reluctant to engage with potential private-sector vendors outside of the formalized bidding process, fearing that their ethics might be questioned or they might end up spending taxpayer money on products or services that cost too much or don't work as advertised.