When Sidewalk Lab's shared their vision of a smart city that would be a vital societal endeavour and "meaningful contribution towards tackling affordability and sustainability problems in urban areas" (Cecco, 2020), Torontonians may have listened in awe and anticipation. However, as the project fleshed out, many began to see that there was a thin line between Sidewalk's proposed smart city and a city of surveillance, and that the Quayside Project was leaning concerningly close to the later.
As the Privacy consultant of Sidewalk Labs prior to her departure in October of 2018, Dr Ann Cavoukian made it very clear that there was no wiggle room around enforcing the de-identification of personal data in the Quayside Project from the get-go, to ensure the creation of a smart city of privacy. Dr Cavoukian’s insistence steamed from her expert opinion that data would need to be stripped of personal data (de-identified) at its source to ensure that the personally identifiable data collected was not exploited and that Toronto’s Waterfront did not become another model of the surveillance cities of Dubai and China. (Bloomberg News, 2018)