The improved user experience is a result of six months of research, testing and redevelopment, revealed the State Government of Victoria in a blog post. They tracked the viewing behaviours of 200 volunteers for three weeks to better understand users’ habits, goals and preferences.
When website visits using mobile devices increased by over 4.5 times in a year, the team knew that it had to improve the mobile web experience. A mobile-first focus meant that the team constantly ask themselves ‘how will this improve mobile device traffic and experience’.
The team also took on a ‘learn-as-we-go’ or ‘agile’ approach, the blog post noted. The website testers and developers worked closely together to identify issues early and allow more iteration during the development process.
The new homepage menu was streamlined from 69 choices to nine. “A new set of content principles was also developed to ensure simple, clear, relevant and actionable website content, enabling users to find and use content quickly,” according to the post.
The team added that communication and collaboration were key to overcoming the challenges. They were committed to work across different areas and avoid a silo mentality. “For example, a wall space was set up to allow people to collaborate and interact.”
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Autor(en)/Author(s): Kelly Ng
Quelle/Source: futuregov, 23.09.2014
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