The partnership will offer members of the Canadian Automobile Association South Central Ontario a number of rewards and benefits and help promote cycling in the city.
Bike Share Toronto and the Canadian Automobile Association South Central Ontario (CAA SCO) have formed a multi-year partnership.
The agreement includes CAA SCO’s commitment to continue its official sponsorship of Free Ride Wednesdays. It also provides CAA members and CAA On the Move members with special offers on bike-share membership and rides through its CAA rewards programme.
Safer roads
Owned by the City of Toronto’s, Toronto Parking Authority (TPA), Bike Share Toronto has has a network of 6,850 bikes, 625 stations, 12,000 docking points in 20 of Toronto’s 25 wards.
CAA is known for its automotive roadside assistance, but its advocacy work has always focused on making Ontario roads safer, including providing access to resources and roadside assistance for bikes through its CAA Bike Assist programme, which helps CAA members who run into a bicycle problem that can’t be fixed on the spot.
CAA members will receive four free rides when they purchase 10 rides and, beginning on 1 August, CAA On the Move members receive exclusive access to limited time offers such as 25 per cent off an annual Bike Share Toronto membership plus can receive five free rides for friends and family.
“The new partnership is a great example of what we can accomplish when we collaborate with the private sector,” said mayor John Tory. “Through this partnership, residents can take advantage of the Bike Share programme and find new ways to get moving across the city.”
Cycling is as a key element to help reduce congestion and increase mobility in the city. The programme is also in line with the City’s ActiveTO initiative, which has allowed people to get around the city during the Covid-19 pandemic while providing ample space for physical distancing.
“CAA has a long history of advocating for the safety of the travelling public, no matter how they get from point A to point B,” said Rhonda English, chief marketing officer, CAA SCO. “We are always pleased to team up with the city of Toronto on road safety initiatives.
"Whether it be the Watch for Bikes programme that kicked off over two decades ago, or the cycling safety programmes aimed at sharing the road, today we are excited to once again partner and to help get more people moving safely around the city.”
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Quelle/Source: Smart Cities World, 15.07.2020
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