The suggestions team will study new submissions and ideas, which contribute to increasing the efficiency and speed of e-services besides spreading the concept of creativity in work environments. The team will also work on strengthening the links between the Dubai e-Government, businesses and the community in general.
The follow-up and execution team will implement the decisions of the Advisory Board on community outreach and marketing and all the other teams.
"The marketing aspect has now acquired critical importance, with the e-Government having reached a highly developed stage in the delivery of e-Services.
"The portal is now ready to offer integrated services spanning several key departments through the sophisticated Content Management System and the Government Information Network," said Marwan Al Naqi, acting manager, community outreach officer, government sector and marketing department.
"The time has come for stepping up the marketing activity at various levels, so as to trigger an all-round and consistent interest in Dubai e-Government and its e-services."
The advisory board, comprising representatives from various Dubai government departments and Dubai e-Government, chalked out plans for the next stage of the awareness campaign and called for generating greater interest in e-services among all parties concerned, including government departments, private and business sectors.
"The launch of e4all forms the key element of the next phase of the Dubai e-Government marketing programme. e4all has been designed to offer value packages for individuals, small and medium enterprises as well as large corporations.
"This involves providing PCs or notebooks at special prices, customised hardware and software, instalment schemes, end-user warranty and several add-ons such as free subscriptions to IT magazines," said Naqi.
"The e4all initiative's overall objective is to enable Dubai e-Government to act as a single point for acquiring knowledge about e-Services. In the first phase, the project mainly targets government department employees. The rest of the sectors will be targeted in the next phase. "
Quelle: Gulf News
