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Mittwoch, 30.04.2025
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Dubai e-Government's advisory board on community outreach and marketing will launch a pilot project involving five key government departments to cross-promote e-government services and activities. The action plan was formulated to promote increased awareness and usage of e-services by businesses and citizens interacting with the various government departments.

The board includes representatives from various government departments in Dubai, as well as officials from the Dubai e-Government, which is playing a key role in managing this programme.

"Over the past year, we have made significant progress, and at present the number of e-services being delivered online by various government departments is close to the 600 mark. We are on course to offering the full range of shared services and providing integration of all e-services," said Marwan Al Naqi, acting manager, community outreach and marketing department, Dubai e-Government.

"The project is aimed at generating excitement and enthusiasm among the participating government departments and keeping Dubai e-Government's goals in the foreground."

The action plan will be implemented at various levels.

Specific target usage for each e-service, which has been laid down as a short-term objective, will be compared against current usage figures.

In addition, awareness campaigns will be initiated to encourage citizens to make greater use of the electronic IT services, with a continuous comparison of pre-set goals against the achieved usage figures, followed, if necessary, by a review of existing policies.

The awareness campaigns will focus on promoting the single gateway for all e-services through the Dubai e-Government portal, www.dubai.ae.

Quelle: Gulf News

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