"We are seeing a very strong demand for creative marketing services as government agencies struggle to reach and educate targeted groups of citizens on matters of public safety, healthcare, and Internet-based access to numerous government services," said Michael Bernhardt, president and CEO of The Bernhardt Agency, Inc. "While hundreds of marketing and public relations agencies offer Business-to-Government and Government-to-Government communications programs, we've identified a major, urgent need in helping government agencies develop creative, compelling messages targeted to the citizen infrastructure."
While TBA will focus on Government-to-Citizen marketing programs such as public relations campaigns, advertising, direct marketing programs and public speaking engagements, the agency has formed strategic alliances with several prestigious organizations to round out a full-service offering of government market consulting services from securing and implementing U.S. Government and private sector contracts and grants, to business consulting services, seminars, political lobbying, issues campaign management and International business development and fundraising. TBA has formed strategic marketing alliances with the following organizations:
- Amtower & Company. Founded in 1985, Amtower & Company specializes in Federal government marketing. In addition to offering the "Federal Government Best Practices" seminar series, Mark Amtower, founding partner of Amtower & Company, also conducts Federal marketing audits for firms of all sizes. He consults with senior management in many companies on their government marketing programs, including manufacturers, resellers, integrators, trade shows, associations, publications, consulting firms, advertising agencies, catalogers, and many others looking to create, maintain or grow market share. More information on Amtower & Company can be found at www.federaldirect.com.
- Federal Business Council, Inc. (FBC). Founded in 1976, FBC has conducted more than 3,000 expositions and conferences for the Department of Defense, Civilian Agencies and Prime Contractors. FBC specializes in connecting technology companies with the federal marketplace by managing on-site events at hundreds of federal agencies as well as coordinating off-site conferences for a multitude of government locations. Each month thousands of federal employees attend these events to evaluate the latest advances in information technology and update their sources for future requirements. For more information on Federal Business Council contact David Powell at 800/878-2940 or visit www.fbcinc.com.
- Global Services, Inc. Based in Washington, DC, Global Services specializes in providing business development, marketing, sales and market research services to all types of Federal Government Contractors. In addition, Global Services offers complete outsourcing, from submission to award, of GSA Schedule Contract Proposals for its clients, where it has successfully secured over 300 GSA Schedules in the eight years since the program's inception. Global Services also offers numerous seminars addressing business development in the Federal government market sector. More information on Global Services, Inc. can be found at www.globalservicesinc.com
- IDPartners LLC. Specializing in helping International emerging technology ventures enter the US marketplace, IDPartners provides sales and marketing, business development and fundraising services. IDPartners also produces "Terror & Technology Online(TM)", the first-ever global online trade show and conference on anti-terrorism technologies.
Terror & Technology Online is an interactive environment that enables the participant to search for cutting-edge technologies to learn and share information, while communicating in real-time from any Internet connection. Terror and Technology Online will take place May 12-15, 2003, and will be available online for three months. For more information, go to: www.tatevent.com/. For more information on IDPartners, go to: www.idpartners.com/. - The Implementation Group (TIG). TIG, a Van Scoyoc company, (www.vsadc.com), is a full service Washington DC-based consulting firm. TIG is divided into two operating divisions:
- The Academic Research, Development and Education Improvement Division, and
- The Corporate Business Development Division. Through these divisions the firm assists educational institutions/organizations and corporate entities in targeting, capturing and implementing U.S. Government and private sector contracts and grants.
- Van Fleet & Associates (VFA). VFA is a management consulting business with over 20 years experience in public affairs. VFA assists clients from high-technology and research organizations in effectively communicating their message to decision makers in the Executive Office of the President, the U.S. Congress, and the California Legislature, as well as federal and state agencies. VFA specializes in developing bi-partisan political support and turning techno-speak into human-speak. Consulting services include advocacy; position papers to effectively present your message to decision-makers in Washington, D.C. and Sacramento; and strategies for organizing grass roots support. For more information contact VF&A's president, Julie M. Van Fleet, at 619/276-0090, or via email to Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!.
The Presidential e-gov initiatives (www.feapmo.gov/resources/24_PPE-Gov_Init_Rev_1.pdf) are intended to reduce the complexity and frustration of doing business with the government while dramatically improving the speed and efficiency with which citizens can accomplish many day-to-day tasks. Government organizations are reaching out to creative marketing, advertising and public relations suppliers to help build public confidence in using e-government portals and in general to educate the public to thinking in terms of an e-world.
TBA's Government-to-Citizen business practice provides a unique focus to help government agencies at both the state and federal level communicate effectively with messages that resonate among multiple citizen groups. TBA already offers consulting and marketing support services to address Business-to-Government marketing, both directly and through several strategic alliance partners.
"We've placed a high priority on building strong relationships with strategic alliance partners that bring a multitude of offerings and years of experience to the table," added Bernhardt. "Our alliances have been key to our survival during the lean years and our success in catapulting out of the down economy."
About The Bernhardt Agency (TBA)
The Bernhardt Agency (TBA) is a veteran-owned small business. TBA was recently honored as the number one small business and the top marketing agency to work for in Oregon, according to Oregon Business Magazine's March editorial feature, "100 Best Companies to Work For." www.bernhardtagency.com/agency_pages/news/Clients/TBA/0303TOP100.htm.
TBA was founded in 1994 by high-tech marketing veteran, Michael Bernhardt. In addition to working with numerous emerging business ventures, TBA enjoys an elite roster of well-established high-tech clients including Intel Corporation, National Semiconductor, Silicon Graphics (SGI), and Sharp Systems of America. TBA's strong network of strategic alliance partners drives a steady flow of new business projects to the agency, while allowing the agency to offer a tremendous breadth of services through its consulting partners. Information on TBA's strategic alliance partners can be found at: www.bernhardtagency.com/agency_pages/partner.htm
Catapulting Out of the Down Economy
During the first two months of calendar year, 2003, TBA has realized an 82% growth in Gross revenue (compared to the same period last year), and greater than 150% growth in Net revenue. The agency's speaker services division, one of the top speaker placement agencies in the country, works with companies of all sizes to secure speaking slots at trade shows and conferences around the world. In a typical year, the agency secures more than one thousand speaking slots for its clients. More information on The Bernhardt Agency can be found at www.BernhardtAgency.com, www.speakerplacement.com, and www.speakertraining.com.
Quelle: Business Wire
