Pattaya has taken a significant step towards sustainable urban development by partnering with Toyota Motor Thailand Co., Ltd. in an effort to create a smart city that is free from pollution. The collaborative endeavor was formalized through the signing of a memorandum of understanding (MoU) between Pattaya Mayor, Poramet Ngamphichet, Surapoom Udomwong, Deputy Managing Director of Toyota Motor Thailand Co., Ltd. and Rewat Chiangchin, Chairman of the Pattaya Baht-Bus Cooperative.
The partnership between Pattaya City and Toyota aims to transform the city into an intelligent tourism hub that leverages modern technology and innovation. The primary goal is to enhance service efficiency, reduce costs, and minimize the ecological impact of the city’s operations. This collaborative effort aligns with the Sustainable City Development (Decarbonized Sustainable City) project initiated in 2020, which focuses on promoting sustainable urbanization in Thailand.