Alberta’s rural employers are committed to innovation, growth, and digital transformation to compete with urban employers in attracting and retaining workers as digital technologies increasingly permeate sectors like agriculture, energy, and manufacturing.
Digital technologies have become increasingly important to the Alberta economy in recent years, with noticeable growth in the number of software, energy technology, and clean technology companies. Most of this activity has been in the province’s two largest cities. But rural communities are also essential to Alberta’s economy, attracting 41% of the public and private investment in the province and producing 26% of the province’s GDP. Moreover, rural employers face talent shortages due to senior-level rural worker retirements, rural youth and skilled talent migration to urban centres, and a lack of local digital skills training, among other factors.