Australia may not be a “laggard” in the digital space, but the DTO could be the best opportunity we have had in a long time to reset and re-imagine the business model of the digital age. The key to unlocking productivity growth and increasing global competitiveness rests in how the DTO pulls off its “start-up” approach.
The Australian Government recently announced the establishment of a Digital Transformation Office, to advance the national e-Government agenda. At the time, the Prime Minister and Communications Minister said the DTO would operate “more like a start-up”, bringing together developers, researchers and designers to put customer needs and user experience front and centre. The idea of public services being as well-designed and easy to use as AirBnB or goCatch sounds attractive, but just how feasible is it to create a digital start-up inside government?