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Ranya Habash, MD is the Chief Medical Officer at Everbridge, a global mass communications company, and was recently named to Castle Connolly’s “America's Top Doctors 2015” list. A founder of Eye Physicians of Florida and on the Advisory Board for Blue Cross/Blue Shield, she is a two-time president of the Palm Beach County Ophthalmology Society, president-elect of the Florida Society of Ophthalmology, one of only a few ophthalmologists who have been invited to speak at the American Academy of Ophthalmology’s National Convention. She is also the official eye surgeon for the UFC organization, providing surgical and trauma care for the MMA fight champions.

Q. What's the one promise of mHealth that will drive the most adoption over the coming year?

A. Ease of use. There is support and excitement for further mHealth innovation across the board – from physicians to patients – but unless devices and platforms are intuitive and the learning curve short, proliferation won’t happen.

Q. What mHealth technology will become ubiquitous in the next 5 years? Why?

A. HIPAA-compliant communications. Everyone needs to communicate effectively, across all devices and platforms, but today’s security and compliance concerns make this very difficult. HIPAA-compliant messaging tools will bridge this gap between compliance and efficiency and emerge as a mainstay across the healthcare spectrum.

Q. What's the most cutting-edge application you're seeing now? What other innovations might we see in the near future?

A. The most cutting-edge technology is often the least noticeable. Because of this, I think that healthcare apps that don’t require people to change their everyday habits, but still provide quality treatment, screening or other benefits, will be poised for great success in the coming years.

Q. What mHealth tool or trend will likely die out or fail?

A. Robots. They generate a lot of hype, but have proven expensive and unlikely to fulfill their promise.

Q. What mHealth tool or trend has surprised you the most, either with its success or its failure?

A. Same thing! Robots meant to make the delivery of healthcare easier have surprised me with the level of buzz and interest they’ve received over the last few years. Many of these innovations are expensive, impractical for the masses and not scalable. They’re cool to look at – for a minute – but ultimately most end up in a closet collecting dust.

Q. What's your biggest fear about mHealth? Why?

A. My biggest fear with regard to mHealth is that the “bigger is better” mentality will ultimately win out and be the majority viewpoint. This trend will only bankrupt our health systems and limit access to care for patients.

Q. Who's going to push mHealth "to the next level" – consumers, providers or some other party?

A. Well, mHealth is really going to adapt because of two separate groups. Consumers will push for more ubiquitous technology while, concurrently, government will push for more complicated technology to satisfy security concerns, reimbursement thresholds and more. Unfortunately, sitting in the middle of this tug-of-war are the providers. They really won’t have a say in the matter, although they’re the ones who have to live with the outcome and evolve accordingly.

Q. What are you working on now?

A. We – myself and Everbridge – are designing a health system based around an iPhone or iPad, using a simple yet powerful app called HipaaChat. Our goal is to bring easy medical care access to the masses – to see “telemedicine in everyone’s pocket.” It’s such an obvious solution because people are already attached at the hip to their smart devices and communicate through them all the time. HipaaChat just adds the layer of ensuring you are HIPAA-compliant. When providers and patients can text, send pictures, converse and use FaceTime-like video calls, just like they normally do with their friends and families, from their own devices, then we’ve truly succeeded in putting the “m” in mHealth.

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Autor(en)/Author(s): Eric Wicklund

Quelle/Source: mHealthNews, 05.06.2015

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